Rethinking the Campus Tour

According to a 2012 Noel-Levitz study, the campus tour is the single most influential factor in the college choice decision. Yet, surprisingly, many colleges allocate little time and money to polishing this important marketing tool for prospective students. Are you overlooking this essential piece of the enrollment process? Does the tour fall into the lost gap between marketing and admissions at your institution? Check out these 12 ideas for campus tour that will turn heads.