For nearly 70 years, Harrington College of Design was a specialized school with a national reputation for interior design education. When the college decided to expand its academic program offerings, Synergy was brought on board to help navigate the challenges of evolving a longstanding identity. Now, more than ten years later, Synergy continues to collaborate with Harrington to adapt its brand position to keep pace with the needs of the student and the strengths of the college. The work ranges from new program launches, to advertising and various direct response and brand-building strategies.