At American International University (AIU), you don’t have to give up your life to earn your degree. AIU engaged Synergy Creative to develop a campaign to build awareness around its diverse ground campuses as well as robust online learning community. Synergy launched This is My Kind of University. This is AIU. Debuting to an audience of two million readers in USA Today, as well as other key market publications, the campaign also included radio, television, targeted direct mail, outdoor, online and transit.