01.12

Supporting 82 Classrooms and Counting…

Through DonorsChoose.org, an online charity supporting students in need, friends of Synergy Creative have chosen to donate to more than 80 public school classrooms across the country. And the giving continues. Synergy sent out pre-funded Donor Gift Cards to its clients, vendors, and other partners and asked them to choose classroom projects that are meaningful to them. It’s been a fun way to stay connected and make a direct, positive impact on education.

12.11

Adler School Engages Synergy Creative

Adler School of Professional Psychology has selected Synergy Creative to develop its new admissions marketing advertising campaign. The creative will speak to prospective students seeking graduate degrees in counseling and psychology at Adler’s Chicago and Vancouver campuses, as well as online. Stay tuned for the results!

11.11

Hollister Brand Campaign Unveiled

At its annual global marketing meeting in Washington D.C., Hollister Incorporated’s Ostomy Division rolled out its new Synergy-developed brand campaign. An extension of its “Details Matter” positioning, the new campaign uses lifestyle imagery and graphic elements to communicate the brand essence to consumers and health care providers. Synergy teamed with Hollister to create extensive brand guidelines and templates that will be used in more than 20 countries to market the company’s extensive product line.

08.11

Le Cordon Bleu Launches New Website

Le Cordon Bleu selected Synergy Creative to develop a design refresh for its website. Uniting all 16 North American culinary school campuses under one main site, the new design leverages both the tradition of Le Cordon Bleu and its contemporary evolution into an easy-to-navigate destination for current and future students. See it live here: chefs.edu

05.11

NSAD Takes Another Trophy

NewSchool of Architecture and Design (NSAD) in San Diego recently took home a bronze Summit International Award for a series of recruitment program brochures created and designed by Synergy. Creative teams from more than 20 countries submitted entries to the competitive Summit International Awards, which has been running this program for 17 years and recognizes outstanding creative talent worldwide.

04.11

Higher Education Marketing Awards Sweep

Synergy Creative was recognized with three top awards in the 26th Higher Education Marketing Awards. The Gold went to NewSchool of Architecture and Design's online student thesis showcase, profiling work from graduating seniors.

Synergy also received two Silver awards: for National Louis University's “More Than” Newspaper Ad Series and one for Kendall College's “My College is Kendall” Overall Advertising Campaign.

04.11

And The Winners Are…

Less than three months after the launch of its new creative, National Louis University has received the prestigious Gold Hermes Creative Award for the “More Than” advertising campaign. Synergy is proud to be a part of this exciting transition in NLU’s branding and recruitment efforts. Harrington College of Design was also recognized with a Gold for the Interior Design Master’s Degree program brochure. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials, as well as emerging media.

01.11

More Than Campaign Takes Off

The initial launch of National Louis University’s MORE THAN advertising campaign is showing early success. Response to online banner ads has doubled since the campaign began in late December, and interest and inquiries are on the rise. Stay tuned for more good things to come as the campaign hits full stride in 2011.

12.10

National Louis University Seeks Synergy’s Creative Expertise

National Louis, one of Chicago’s oldest, most innovative private universities engaged Synergy to refresh the brand and develop a revamped admissions marketing strategy as the school enters its celebrated 125th year. An ongoing collaboration that involves research, planning, execution and measurement, the relationship began with a fresh advertising campaign. The new MORE THAN campaign reflects the college’s key differentiators, and will roll out via targeted channels beginning in early 2011.

11.10

Kendall Passion Takes Platinum, Gold & Silver

Less than four months after its debut, Kendall College's Passion Campaign is collecting an impressive lineup of accolade. Recognized as having an outstanding admissions advertising campaign, Kendall was selected from more than 4,000 entries to receive the prestigious Silver Davey Award. The Davey Award Competition is judged by the International Academy of the Visual Arts, a top-tier group of executives from HBO, Disney, Conde Nast, and Sotheby's to name a few. The international MarCom Award Competition embraced Kendall's new recruitment campaign from its more than 5,000 global entries, with the top Platinum award for the internal branding brochure, "Passion Unites Us," and Gold for the coordinating print and online advertising campaign.

09.10

Harrington Goes Graduate

Building on nearly 80 years of educating interior designers via its undergraduate degree programs in the field, Harrington College of Design is launching two graduate-level degree programs to respond to the needs of the professional and elevate students’ credentials. Synergy Creative was selected to develop the Master’s Viewbook to showcase the collaborative design process at Harrington, curriculum and examples of student work in its two dynamic graduate tracks.

09.10

NewSchool Website Wins Two Top Awards

Summit International and Hermes Creative Awards recently selected NewSchool of Architecture and Design’s website from thousands of submissions from more than 24 countries. NSAD took home Summit Silver for the Recruitment Website and Bronze for Educational Institution, as well as a nod in the best overall website category for Hermes. Check it out at newschoolarch.edu.

08.10

CMH Nursing Report Takes Off

Children’s Memorial Hospital has again engaged Synergy Creative for the development of its bi-annual nursing report. Published to acknowledge the incredible accomplishments of CMH’s impressive, Magnet-certified nursing program, the report will also profile the hospital’s transition to its new state-of-the-art campus as well as the international impact of the nursing team’s outreach.

07.10

Keller Center for Corporate Learning Teams with Synergy

Keller Center for Corporate Learning, affiliated with DeVry University, selected Synergy to help position its Workers in Transition and Tailored Learning Programs via revamped collateral to fit within the systems existing brand structure. Synergy Creative is diving in to get to know the needs of this latest new client, and will develop recommendations for strategically advancing its market position.

07.10

Kendall College Launches Campaign

My College is Kendall campaign recently welcomed students back to the new semester. After extensive research and work on the college’s positioning and communication priorities, the internal announcement included posters, a brochure, tshirts and more. This early-stage internal phase is designed to inform students, faculty and staff about the tone and key talking points that unite the Kendall community and set the stage for the external campaign that will include print and online advertising, collateral rollout, employer and trade communications, and more.