Insights

Campus Lost. And Found?

We believe higher education marketing is broken.

The breakdown hasn’t been sudden. A long series of stumbles and missed turns have led us to this confused and uneasy spot.

The heart and soul of the institution are nowhere to be found. The student has been forgotten. Every school appears the same. Personality is…well, most of the time, it just isn’t.

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Student as Spirit Animal

It may seem pretty obvious that the student we’re trying to recruit is the person solidly at the center of the university marketing strategy. But is it so obvious that it is easily overlooked? Colleges may think they are being thoughtful in developing target...

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Sibling Rivalry

Solving the Branding vs. Direct Response debate starts by understanding that it’s all in the family   Many college marketing or admissions directors are faced with the dual tasks of improving ROI by hitting lead and enrollment budgets, while simultaneously being...

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Start the Conversation. End the Shame.

The statistics are clear. As fall approaches, we are reminded that more students are arriving at college with a history of mental illness that includes major disorders. While universities put their efforts towards ensuring academic excellence, the question becomes are...

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We were at a loss for words. And then Sarah arrived.

Toting sweet treats and flowers, Sarah Ghesquière swooped gracefully through the doors of Synergy to join us as senior writer/creative director. In addition to beautifying the office and boosting our sugar intake, she brings a fresh perspective that has most...

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Different, Not Really

I enjoyed this recent article from Inside Higher Ed, as it captures a familiar conundrum in our world. Institutions express they are ready to engage in a new campaign. They want “something fresh” and “totally different.” With enthusiasm we jump into our new creative...

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The Coalition Effect

Even if your institution isn’t among the first 90 in the Coalition for Access, Affordability, and Success initiative set for the April 2016—your team is talking about it. Developed to improve the college application process for students as they search for their...

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College Enrollment Declines. Again

For the fourth straight year, national college enrollment numbers have taken a dip. The National Student Clearinghouse Research Center released the updated Fall 2015 report in December 2015, reflecting an aggregate 1.7 percent decline over the previous year....

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2 of 3 Students Wish They Were Better Prepared

“Emotional readiness” is a term making its rounds in the university world to describe reality schools are seeing with more and more students showing up feeling un- or under-prepared for college life. Students who feel less emotionally prepared to tackle the social and...

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Rethinking the Campus Tour

According to a 2012 Noel-Levitz study, the campus tour is the single most influential factor in the college choice decision. Yet, surprisingly, many colleges allocate little time and money to polishing this important marketing tool for prospective students. Are you...

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The Test Score Factor

The role of test scores in the admissions process, and how to communicate about it—is a major consideration in the enrollment marketing discussion. One institution, Hampshire College, is making big waves by dropping standardized tests such as ACT and SAT from their...

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